A Study on Internet Marketing Strategies Essay

A read on online grocery storeing strategies using upd by in the buff media entrepreneurs in India. S. Vivin RichardMs. Sri Jothi M. Sc Electronic Media,Lecturer Department of Media Sciences Department of Media Sciences College of engineering,College of Engineering Anna University, Guindy. Anna University, Chennai Abstract This research investigates the characteristics of online market strategies utilise by new media Entrepreneurs. This research helps to understand the nature and period of craft strategies utilise by successful online Entrepreneurs.Nowadays, almost frequentwealth prefer to embark on initial-hand knowledge from the internet. be a terrific mean(a) of communication, internet not only helps citizenry to stay informed plainly gives them a fair idea ab out(p) the consumer market as well. Hence, it is important to analyze and utilize the cause of internet technology in the best realizable manner. The need is to analyze and research needs of guests who nonplus online to satisfy their wants. 1. 2. Introduction Internet is primarily a source of communication, information and entertainment, but increasingly, it also acts as a vehicle for commercial transactions.Since the explosion of the net as a occupation medium, one of its primal uses has been for merchandise. Soon, the web could become a critical scattering channel for the majority of successful enterprises. (Thompson 2002) In online world, companies emphasize their best to make their products much more physically good that actually becomes the possession of life of a customer. The concentration of internet merchandising is giving a similar experience to a customer ad help him/her to get the utmost satisfaction. Internet is a large repository of information, ever expanding database and a received knowledge hub.The impact of internet over people has grown over a period of metre and people started trusting internet and they bank over the internet for major activities, be it personal, official and backing related. Therefore this presents the perfect scenario for the entrepreneurs to market their products across the globe, to a large customer base that their sales legions apprizenot even dream of identifying. Getting on the go of internet technologies, organizations can easily enhance their general worth by reaching to new senior high of success.Online companies can eng era in fruitful trade activities by using effective new media merchandising strategies to boost their product offering in the online market. 1. 1 Online market Advertising in internet provides a major contribution to brand competition in the market. Advertising here not only provides information about a product or supporter but also promotes innovation. Besides it also facilitates consumer satisfaction. whopping and small companies, individuals of all walks of life, major and minor events, concepts, etc. , nowadays lay their base on online merchandising to get recognized in the market (Zarrella, 2010). When eBay was started, it was retributory a hobby, an experiment to see if people could use the Internet to be empowered through main course to an efficient market. It was really about helping people connect around a sphere of lodge in so they could do business. (Pierre Omidyar, eBay) 1. 2 Aim and neutral * To study the new media marketing strategies utilize by dotcom Entrepreneurs in India and to determine the most effective practices for the same.To study the dotcom entrepreneurs and their strategies in India. * To analyze the new media marketing strategies utilise by dotcom entrepreneurs. To identify the different marketing strategies of business enterprises using new media technology. * To determine the effectiveness of new media marketing. 3. Literature Review Scott (2009) states the reasons for brand promoters preferring online web for marketing is that the tools, techniques and content are constantly evolving. The buyers reward creativity b y responding to the online efforts like If you are open to severe out new things, you can be first in your industry to use something new to eliminate to your buyers.The rules of marketing had to change and the web has proved a catalyst in bringing the changes forward and amplifying their scale. The sudden emergence of the Web 2. 0 marketing techniques admit excess approaches, while most marketers are quieten wrestling with the first generation, savvy brands are exploring the beautify that social media and social networks create for marketers. These techniques are allowing much deeper drivers in social change to be unleashed, with a profound impact on planning customer connections.The new generation of relationship marketing responds to the additional challenges of digital media literacy and in the right hands can trigger a rebuild of the entire marketing mix through different strategies. Relationship marketing for the Face book generation demands both cerebration and acting di fferently (Chaffey 2003). Stroud (2007) says that the ability of social networking sites to fall in these gigantic volumes of web traffic is proof of their huge popularity. Google, Yahoo and News International have bought themselves a presence in the social networking arena.The detailed precept for these acquisitions differs but all have a common theme of wanting access to the enormous audiences. Visitors to online websties as well as social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/ luxuriousness goods/ accessories, consumer electronics and apparel. People typically enjoy sharing their experiences with these products, whether it is to jaw about their new iPhone or the pair of interior decorator jeans they just bought.Social networking sites offer the venue for those conversations to occur. Online media publicize is ideal for promoting brand recognition. Still, there is no query that a dvertising via online media sites is an effective way to increase your overall revenue stream (Brinlee, 2007). 3. 1 Research systemological analysis To analyze and find the effective use of online marketing strategy in developing a business online, and to find the effective marketing strategy utilize online by online Entrepreneurs. Communication was done with the survey mode and content analysis in the research.Methods of Data ramble of battle The survey method helped in finding out the reach of the websites with their advertisements and marketing strategies which they use online to promote their business, and the shipway of impact of the online marketing strategies. And the content analysis is other method used to analyse the different winsome of communication strategy and marketing strategy used by the online entrepreneurs with certain parameters among the top 10 online e-commerce websites. 3. 1. 2 Research DesignThis research study adopted survey and content analysis in order to find the effectiveness and the impact of the marketing strategies used in branding any product or the service among the hind end market through Flipkart. com, Futurebazaar. com and Naaptol. com with enjoy to international market group Amazon. com and ebay. in. 3. 2 passel Survey was conducted randomly among young adults community, by direct questionnaire through online to gain the individual opinion from the respondents. 3. 2. 1 Sampling Method Non probability sampling was used to collect the opinion from the online respondents.Purposive sampling method in non probability sampling was used to get the results. Questionnaire is used as a tool and online media is be planned to be taken as the medium of the findings. The total population is online media user community, but to collect the effective data the sampling is constrained to the target population like young adults, graduates within the age of 16 years to 40 years.